In 2026, experts from the Latvian Patent Office (LPO) continue to evaluate registered trademarks and nominate candidates for the “Trade Mark of the Year 2026” award. Throughout the year, we will present the award nominees in a series of quarterly publications. Nomination: Trademark of the Year for the European Union Category: Figurative Marks With love and care for dogs’ health and happiness – “Joy for friends” ice cream “Tērvete food”, a company best known for producing ice cream for people,…
In 2026, experts from the Latvian Patent Office (LPO) continue to evaluate registered trademarks and nominate candidates for the “Trade Mark of the Year 2026” award. Throughout the year, we will present the award nominees in a series of quarterly publications. Nomination: Trademark of the Year for the European Union Category: Figurative Marks With love and care for dogs’ health and happiness – “Joy for friends” ice cream “Tērvete food”, a company best known for producing ice cream for people, has expanded its operations and implemented innovative ideas to develop healthy ice cream made in Latvia for dogs as well. Dog owners can recognise this snack under the name “Joy for friends”, which is also a registered trademark. The journey from the…
