In 2026, experts of the Latvian Patent Office (LPO) continue to evaluate registered trademarks and nominate candidates for the Trademark of the Year 2026 award. Throughout the year, we will introduce the nominees in a quarterly series of publications.
Nomination: Trademark of the Year for the European Union
Category: Figurative Mark
Nature’s primordial power transformed into cosmetics – GREEN WING
The GREEN WING trademark was created by chemist Ance Dandena. It is also the name of a brand offering consumers 100% natural and vegan cosmetic products for the face, body and hair. The brand combines nature’s primal power with a science-based approach.
At the heart of the brand lies the belief that skincare should be intelligent and sustainable, helping the skin to regenerate naturally without unnecessary chemicals while caring for both people and the environment. The GREEN WING brand name and trademark symbolise the presence of nature (the leaf), freedom and lightness (the bird), reflecting a close connection with nature and its primordial power.
Ance Dandena, the brand’s creator, explains that the strength of their brand is rooted in respect for nature, scientific precision, and sustainable attitude, which are very personal values and are brought to life through the symbolism of the bird and leaf in the GREEN WING logo.
Nomination: Trademark of the Year for Latvia
Category: Word Mark
A trademark that symbolises bringing together different social groups – “burbulis – bar & community”
Developed by hospitality concept creator Arvis Zēmanis, the new event venue “burbulis – bar & community” was created to provide people from different communities, or “bubbles”, with a platform for shared activities, creative events and activities.
Thinking about the name of the event venue, Arvis Zēmanis sees it as a platform’s description. He explains that it is like a lively city hangout – an urban romance about escaping everyday conventions and rediscovering joyfulness and friendliness. It is a place to socialise, meet like-minded people and chance acquaintances, make new friends, and feel free to be as quirky or as conventional as you like to be today, while simply enjoying life.
Arvis Zēmanis believes that beyond home and work, people seek their own “third place”. Cafés, bars, hair salons, libraries and public squares are the places where communities are formed. It is their own bubble where people are united by a sense of ease and lightness.
The LPO’s Intellectual Property Award “Trademark of the Year” is organised in two stages. First, each quarter, experienced LPO’s experts select four trademarks in the nomination “Trademark of the Year for Latvia” and four trademarks in the nomination “Trademark of the Year for the European Union”, which are then put forward for evaluation in the second stage.
The winners in both nominations of the “Trademark of the Year 2026” will be selected from among 16 trademarks registered with the LPO under the national procedure and 16 trademarks registered with the European Union Intellectual Property Office.