From Monday, June 16, the Latvian Patent Office (LPO) is launching a public awareness campaign “Be original – counterfeiting costs lives!” The active phase of the campaign will last until the end of July, focusing on the protection of intellectual property (IP) rights and this time highlighting the negative impact of counterfeit medicines and dietary supplements on human health and safety. In recent years, cases have been increasingly detected in the European Union (EU) where citizens purchase counterfeit pharmaceutical products, often without realizing the origin or composition of these goods. Latvian citizens are also not protected from buying counterfeit medicines and dietary supplements, taking into account the increasingly widening…