Having evaluated trademarks registered by Latvian applicants in Latvia and the European Union in the first quarter 2025, an expert committee of the Latvian Patent Office (LPO) selected the next eight candidates for the main prize of the Trademark of the Year 2025 award. With a series of publications, we are introducing the companies – owners of creative, expressive and strong trademarks that are the candidates for the main prize in various nomination categories.
Nomination: Trademark of the Year for the European Union
Category: Figurative Marks
Livette’s ˗ a brand that inspires bold design solutions
The Livettes company was established with the belief that every home deserves walls that reflect the personality of its occupants. The message of the Livette's trademark – “Every interior is a story. Dare to tell it.” – permeates every product created by the company, because wallpaper is not just a design element, it is a tool for self-expression and style that grows with each client’s vision. With a wide range of designs and the ability to customize each pattern, Livette's inspires bold, modern decisions in interior design.
“Livette's Wallpaper is more than just wall decoration – it's a call to create spaces that inspire, surprise, and tell your unique story,” Līva Miķelsone-Čudova, the company's founder, shares her insights.
Nomination: Trademark of the Year for Latvia
Category: Word Marks
Pieturzīmes (Punctuation marks) as the rhythm of life and organiser of thought
The name of the trademark was inspired by the company’s owner Aiga Veckalne's interest in language. The second source of inspiration was epiphany about punctuation marks by Imants Ziedonis.
Aiga Veckalne says: “Punctuation marks are tools for organizing thought and clarifying meaning. They help the reader understand the author's thoughts, the rhythm of the text, and the relationships between words, sentences, and paragraphs. Without punctuation marks, a sentence becomes ambiguous, incomprehensible, or even misleading.”
Pieturzīmes LLC was founded in 2010, but it acquired its current name with the change of ownership in 2019. The company operates in the field of language services and training, offering training in effective communication, text editing and translation, lectures on modern and harmonious language, as well as other services.
The procedure for The Trademark of the Year award is organized in two stages. First, once a quarter, experienced LPO experts select four trademarks in the Trademark of the Year for Latvia nomination and four trademarks - in the Trademark of the Year for the European Union nomination, which are further forwarded for the second evaluation stage. The winner of the Trademark of the Year award is determined among 16 trademarks registered with the LPO under the national procedure and 16 trademarks registered with the European Union Intellectual Property Office.