Having evaluated trademarks registered by Latvian applicants in Latvia and the European Union in the first quarter 2025, an expert committee of the Latvian Patent Office (LPO) selected the next eight candidates for the main prize of the Trademark of the Year 2025 award. With a series of publications, we are introducing the companies – owners of creative, expressive and strong trademarks that are the candidates for the main prize in various nomination categories.
Nomination: Trademark of the Year for Latvia
Category: Word Marks
CONFIDUS – a trademark that speaks of trust and security
The CONFIDUS trademark of the CONFIDUS AGENCY law firm is designed to symbolise trust, security, and competence in providing services. It has been inspired by the company's core values.
“Our trademark is not just a symbol, it is a tacit agreement between us and our clients that they will always be protected, understood, and represented with the highest responsibility. The brand sounds smoothly and is easy to remember, which is a bonus in branding,” says Matīss Kroičs, Senior Lawyer at CONFIDUS AGENCY.
Nomination: Trademark of the Year for the European Union
Category: Figurative Marks
Trademark as an answer to one of the most topical issues – What DIGITAL
The main element of the WhatDigital trademark – the question word “what” – was chosen based on its popularity in the digital environment. It motivates to ask the question, “What is digital marketing today and how can we improve it?”.
The North Star element integrated into the What DIGITAL trademark is a guide that always shows the way forward – to the incomprehensible and powerful “Universe” of digital marketing. The second meaning of this element is “diamond”, which is a symbol of the highest quality, it is difficult to obtain and sustainable,” explains Velta Mestere, Company CEO.
The procedure for The Trademark of the Year award is organized in two stages. First, once a quarter, experienced LPO experts select four trademarks in the Trademark of the Year for Latvia nomination and four trademarks - in the Trademark of the Year for the European Union nomination, which are further forwarded for the second evaluation stage. The winner of the Trademark of the Year award is determined among 16 trademarks registered with the LPO under the national procedure and 16 trademarks registered with the European Union Intellectual Property Office.