Having evaluated trademarks registered by Latvian applicants in Latvia and the European Union in the first quarter 2025, an expert committee of the Latvian Patent Office selected the first eight candidates for the main award of the Trademark of the Year 2025. In a series of publications, we will introduce the companies – owners of creative, expressive and witty trademarks that are the candidates for the main award in various nominations.
Nomination: Trademark of the Year for Latvia
Category: Figurative Marks
VAIDAVA – modern pottery with deep roots
The origins of VAIDAVA CERAMICS date back to the days of the kolkhoz Vaidava, and, in fact, the company will be 45 years old in 2025, although it was legally registered in 1986. VAIDAVA CERAMICS produces household and decorative ceramic products.
“The name of VAIDAVA CERAMICS, its visual identity and figurative trademark originate from the pit-comb technique – an ancient decoration method, traditionally used by Latvians, of creating patterned impressions in clay,” says Guntis Ādamsons, the company’s Chairman of the Board. The brand’s core values are based on respect for the material and handcraft.
Nomination: Trademark of the Year for the European Union
Category: Word Marks
Solar Surfers – surfing the sun wave
Solar Surfers is a renewable energy company founded in 2022 with the goal of making every Latvian resident energy independent. The company provides full-cycle solar energy solutions – from consultation to system installation, including solar panels, inverters, batteries, and even mobile powerhouses.
The Solar Surfers brand symbolizes easiness, freedom and harmony with nature – it reflects the company founder’s passion for surfing and faith in the future possibilities of solar energy. “It is not just the company, but also a lifestyle philosophy that inspires society to take a step towards a greener and more sustainable life,” says the company’s representative Miķelis Visockis.