Having evaluated trademarks registered by Latvian applicants in Latvia and the European Union in the first quarter 2025, an expert committee of the Latvian Patent Office selected the first eight candidates for the main award of the Trademark of the Year 2025. In a series of publications, we will introduce the companies – owners of creative, expressive and witty trademarks that are the candidates for the main award in various nominations.
Nomination: Trademark of the Year for the European Union
Category: Figurative Marks
MELT – a flavour that melts on the tongue
The MELT trademark is included in the brand portfolio of the Green Distribution company. It symbolizes a feeling of flavour literally merging with taste buds. It reflects the harmony between ingredients and the pleasure created by a refined balance of flavours.
Green Distribution is an international wholesale company that cooperates with retail chains, HoReCa, and other distributors across Europe. The company is constantly expanding its product range, offering carefully selected high-quality food and beverages, including MELT, MINI PIXI, and ONE SCANDINAVIAN Tea brands.
“MELT food flavourings embody our desire to inspire, surprise, and help discover the world of flavours. With each MELT capsule, we wish to bring more joy, ease, and creativity to every kitchen,” says Liene Kristiansena, a graphic designer.
Nomination: Trademark of the Year for Latvia
Category: Word Marks
Veldze – a place where creativity is reborn
The Veldze trademark has been chosen for a creative space to highlight the history of the former beverage factory located at Matīsa St. 8 and to emphasize the idea of lemonade giving a feeling of joy. Veldze was one of the first factories in the Baltic States to produce Pepsi and Fanta in the 1980s. It also started the production of Coca Cola in the 1990s.
Since September 2024, Radošā rūpnīca Veldze (Creative Factory Veldze), which is a real estate development project, has been operating in the former factory premises. Already this summer, local residents and visitors of Riga will get green, modern premises for work, recreation, and entertainment, located in the historical city centre.
Zane Ruģēna, the Executive Director of Radošā rūpnīcas Veldze, says: “Currently, Radošā rūpnīca Veldze is open to the creation of a unique and modern cultural environment, bringing together entrepreneurs, representatives of cultural and creative industries, and local residents. In the future, we plan to produce beverages and have some other businesses perspectives. So far, the territory of the former lemonade factory has impressed us both by its diverse history and wonderful cooperation partners, inspiring us to create Veldze and turn it into one of the most unusual development projects in Riga.”