Having evaluated trademarks registered by Latvian applicants in Latvia and the European Union in the third quarter 2025, an expert committee of the Latvian Patent Office (LPO) selected the next eight candidates for the main prize of the Trademark of the Year 2025 award. With a series of publications, we are introducing the companies – owners of creative, expressive and strong trademarks that are the candidates for the main prize in various nomination categories.
Nomination: Trademark of the Year for Latvia
Category: Figurative Marks
Mans Psihologs (My Psychologist) – the trademark that reflects the unravelling of life’s knots
The psychology and psychotherapy services company “Centrs – Mans Psihologs” has developed from a private practice, inspired by observations of how important a conversation of undivided attention, true presence and immersion in one’s life situation can be.
The company's trademark symbolizes the unfolding and the emergence of clarity from the tangle of life – it is untangled and becomes visible and understandable.
“The name “Mans Psihologs” has been created with the idea that everyone can find their own psychologist and have a feeling that they can be themselves, be heard and get support to sort out the threads of life,” emphasizes Member of the Board Inese Veinberga.
Nomination: Trademark of the Year for the European Union
Category: Word Marks
Funny aquatic creature as a symbol of zero-emission mobility – BeTRITON
Latvian water bodies are inhabited by a quite amusing-looking amphibian – the newt. It is called "tritons" in Latvian, and this is the name that represents the trademark and identity of the unique velo-amphibian manufacturing company – BeTRITON.
The company specialises in manufacturing of a unique and nature friendly mobility product – the amphibious camper trike. This vehicle combines three functions – an electric tricycle, an electric boat and a tiny electric camper. It is designed for recreation and adventures in nature, using an emission-free mobility solution that allows two people to travel and spend the night both on land and water.
“The name invites people to use our products so that they can, like the little newt, travel and experience the beauty of this planet both on land and water. In addition, in Greek mythology, Triton is a god of the sea. The first three letters “TRI” in the beginning of the word “TRITON”, symbolize the three main functions of our product,” says Aigars Lauzis, the company's founder and designer.
The procedure for the LPO’s Trademark of the Year award is organized in two stages. First, once a quarter, experienced LPO experts select four trademarks in the Trademark of the Year for Latvia nomination and four trademarks – in the Trademark of the Year for the European Union nomination that are further forwarded for the second evaluation stage. The winner of the Trademark of the Year 2025 award will be determined among 16 trademarks registered with the LPO under the national procedure and 16 trademarks registered with the European Union Intellectual Property Office (EUIPO).