Having evaluated trademarks registered by Latvian applicants in Latvia and the European Union in the third quarter 2025, an expert committee of the Latvian Patent Office (LPO) selected the next eight candidates for the main prize of the Trademark of the Year 2025 award. With a series of publications, we are introducing the companies – owners of creative, expressive and strong trademarks that are the candidates for the main prize in various nomination categories.
Nomination: Trademark of the Year for Latvia
Category: Word Marks
Brand associated with wisdom and Latvian values – Lielvārds
The educational company “Lielvārds” was founded in 1992. Since the company’s inception, its goal has been to create modern and high-quality educational content, both in print and by developing digital opportunities in education. Using the synergy of content and digital technologies, as well as supporting teachers, the company helps to pay attention to every student in the classroom so that every child in Latvia can achieve their best learning results.
“The name “Lielvārds” came to mind when creating a company with the aim of developing textbook publishing and promoting the use of computer technologies in education. It reflects both the company’s connection with its geographical origin and the symbolic meaning of the Lielvārds character from the epic poem “Lāčplēsis” (Bear Slayer), who is associated with strength, wisdom and Latvian values,” emphasizes Mārtiņš Gribusts, the company's Chair of the Board.
Nomination: Trademark of the Year for the European Union
Category: Figurative Marks
How a meeting in Spain inspired the name – Tarragon
The Pelegrin company manufactures two-seater aircraft, and it was a meeting with designers in the Spanish city of Tarragon that inspired the name of the aircraft trademark “Tarragon”. Although the idea of the name came about by chance, it appealed to both the founders of the company and the employees, because the name is easy to remember and is associated with a strong message of courage and dynamism.
“The name of the aircraft Tarragon means freedom – the ability to fly with great speed and ease, while maintaining elegance and style. It symbolizes our desire to create aircraft that are not only a means of transportation for their owners, but also provide a unique flying experience,” explains the company’s owner and pilot Aivars Lejietis.
The procedure for the LPO’s Trademark of the Year award is organized in two stages. First, once a quarter, experienced LPO experts select four trademarks in the Trademark of the Year for Latvia nomination and four trademarks – in the Trademark of the Year for the European Union nomination that are further forwarded for the second evaluation stage. The winner of the Trademark of the Year 2025 award will be determined among 16 trademarks registered with the LPO under the national procedure and 16 trademarks registered with the European Union Intellectual Property Office (EUIPO).